What is Serving with CARE?
Serving with Commitment to Alcohol Responsibility & Excellence (Serving with CARE) is a voluntary initiative for hospitality venues to demonstrate leadership in responsible alcohol service. It is based on a simple set of principles that reflect good practice across staff training, guest care, and community engagement. Participation is free, does not replace legal requirements, and is designed to celebrate hospitality businesses for their commitment to alcohol responsibility.
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The Origins of Serving with CARE
Hospitality plays a critical role in shaping responsible alcohol consumption, with frontline staff directly influencing guest behavior. Since 2023, Responsibility.org has engaged and consulted the hospitality sector to understand both the challenges and the opportunity. These consultations highlighted a need for practical guidance, leadership support, and visible recognition for venues that lead the way in responsible alcohol service. Serving with CARE was created to respond to this need with a set of clear, voluntary principles that any venue can commit to, at no cost.
Our members
members joined nationwide
Search the venues already serving with care by name or city. Every venue listed has committed to the Serving with CARE principles.
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